Liberty Physical Therapy, out of Jersey City, NJ approached me for creative direction on several local advertising campaigns. The first campaign, “Text-neck”, intended to raise awareness for the brand through the delivery of a striking, value-adding message to the viewer. The creative required a heavy amount of illustration, as exactly appropriate stocks were not readily available. This project was displayed throughout Jersey City-Manhattan Metro transit stations on 28″ x 4’3″ column-wrap placements.